Privacy Policy

How we collect, use, and protect your information.

Effective date: March 21, 2026

Planet Purple ("we," "us," or "our") operates the website located at this domain and the retail cannabis establishment at 39530 W Red Arrow Hwy, Paw Paw, MI 49079. This Privacy Policy explains what information we collect, how we use it, who we share it with, and what rights you have regarding your data.

1. Information We Collect

Information you provide directly:

  • Name, email address, and phone number (when you contact us, subscribe to updates, or place an order)
  • Date of birth and government-issued ID information (for age verification as required by Michigan law - you must be 21 or older)
  • Order and transaction details (products purchased, amounts, payment method)
  • Any other information you voluntarily provide through forms, email, or in-store interactions

Information collected automatically:

  • Device type, operating system, and browser type
  • IP address and approximate geographic location
  • Pages visited, time spent on pages, and referring URLs
  • Cookies and similar tracking technologies (see Section 5 below)

2. How We Use Your Information

We use the information we collect to:

  • Verify that you are 21 years of age or older, as required by the Michigan Regulation and Taxation of Marihuana Act (MRTMA)
  • Process and fulfill your orders
  • Communicate with you about your orders, account, or inquiries
  • Send promotional emails or text messages if you have opted in (you may opt out at any time)
  • Comply with Michigan Cannabis Regulatory Agency (CRA) rules, METRC seed-to-sale tracking requirements, and other applicable state and local regulations
  • Improve our website, products, and services
  • Detect and prevent fraud or other illegal activity
  • Fulfill any other purpose disclosed to you at the time of collection

3. How We Share Your Information

We do not sell your personal information. We may share your data with:

  • Service providers: Third parties that help us operate the business, including our point-of-sale and online ordering platform (e.g., Dutchie), payment processors, email marketing tools, and website analytics providers. These parties are contractually obligated to use your data only as needed to provide services to us.
  • State regulators: The Michigan CRA and METRC tracking system, as required by law. Cannabis retailers in Michigan are required to report certain transaction and inventory data to the state.
  • Law enforcement: When required by a valid subpoena, court order, or other legal process, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
  • Business transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

4. Michigan Regulatory Compliance

As a licensed adult-use cannabis retailer in Michigan, we are required to maintain certain records under CRA administrative rules and the MRTMA. This includes:

  • Transaction records reported through METRC (Michigan's seed-to-sale tracking system)
  • Age and identity verification records
  • Inventory and sales data

These records are maintained as required by Michigan law and may be subject to inspection or audit by the CRA or other regulatory authorities. We retain these records for the period required by applicable regulations.

5. Cookies & Tracking Technologies

Our website uses cookies and similar technologies to:

  • Keep the site working as expected (for example, cart or session state when an ordering platform sets them)
  • Analyze website traffic and usage patterns (if we use analytics tools)
  • Improve site performance and user experience

You can control cookies through your browser settings. Disabling cookies may affect ordering, embedded menus, or other interactive features.

6. Data Retention

We retain personal information only as long as necessary to fulfill the purposes described in this policy or as required by Michigan cannabis regulations and other applicable laws. When data is no longer needed and no legal retention obligation applies, we securely delete or anonymize it.

7. Data Security

We use reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, alteration, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

8. Your Rights

Depending on your location and applicable law, you may have the right to:

  • Request access to the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your personal information, subject to our legal retention obligations under Michigan cannabis regulations
  • Opt out of marketing emails or text messages at any time by clicking "unsubscribe" or contacting us

To exercise any of these rights, contact us using the information in Section 11 below.

9. Children's Privacy

This website and our products are intended solely for adults 21 years of age and older. We do not knowingly collect personal information from anyone under the age of 21. If we learn that we have collected information from a person under 21, we will delete it promptly. If you believe a minor has provided us with personal information, please contact us immediately.

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will update the "Effective date" at the top of this page. We encourage you to review this policy periodically. Your continued use of our website or services after changes are posted constitutes your acceptance of the updated policy.

11. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, contact us at:

Planet Purple
39530 W Red Arrow Hwy
Paw Paw, MI 49079
Email: emily@planetpurpleproducts.com
Phone: (269) 727-0420